The following standout projects from the Digital Marketing program provided me with invaluable skills and hands-on experience that will benefit my future endeavors. Through these projects, I gained expertise in SEO strategies, social media marketing, and data analytics, applying real-world techniques to optimize campaigns. I developed proficiency in content creation, email marketing, and paid advertising, honing my ability to drive engagement and conversions. Each project challenged me to analyze market trends, implement effective strategies, and measure performance using industry tools. These experiences have equipped me with a strong foundation to excel in diverse marketing roles.
Project Management – Destress Event
This project involved the planning of an event on campus, capitalizing on a stressful finals week by holding a destress event. Research, pricing, logistics and event planning were all skills utilized to construct this project. What I learned from this project is how to plan for an event down to every last detail, with every dollar needed to host the event accounted for.
Market Research Simulation – Buhi
The goal of this simulation was to provide both qualitative and quantitative data for Buhi, a bag and purse company that is looking to venture into the luggage market. This simulation had users generate surveys, structure focus group interviews and develop competitor analyses’. What I learned from this simulation is how to analyze data and apply it towards the development of surveys and focus groups, ensuring that every question that was asked was relevant to the established goal and measurable.
E-Commerce – Online Store
This project had students build an online e-commerce site using WordPress and available templates. The store chosen was a Gothic themed Candle Company called Rowans Apothecary. What I learned from this project was how develop a product and e-commerce store around the product. This also required analyzing and finding the target audience that would buy the product, building a planning document for the website, and then finally building the website with extreme attention to detail.
To view the store please click on the link above or in the drop down menu next to Digital Marketing.